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We never expected a vacation would change our lives. During a summer trip to the Amalfi Coast, my husband and I couldn't help noticing how many women wore elegant timepieces that completely elevated their outfits.
"Those watches must cost thousands," I mentioned while we sipped coffee at a little café overlooking the sea.
The more we observed, the more we realized these luxury watches were central to the polished, sophisticated look these women achieved. But we also realized how inaccessible these pieces were to most people, with their astronomical markups of 10-20x the manufacturing cost.
Back home, with my husband background in marketing and my skills in product design, we saw our opportunity. Why not create watches with the same high-quality materials but cut out the middlemen and excessive markups?
That's how we started CLARINE. We now create timepieces that help women elevate their style without emptying their bank accounts. Because as we discovered during that Italian summer, sophisticated style shouldn't require a luxury budget.
